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Bachelor of Arts in Media Management

Co-Director
Mr.Vichea S.TIENG
Mrs.Caroline Schmidt-Gross

Department of Media and Communication, IFL Campus, RUPP
Russian Blvd, Toul Kork Phnom Penh Cambodia
Tel/Fax: 855-23-884 408
Email: CCI.PNP@online.com.kh
DMC@online.com.kh

 

Introduction
The BA in Media Management is Cambodia's first bachelor degree in media studies. Unlike some short courses available, this course is designed to train students across a broad range of media-related academic disciplines to give a solid understanding and broad scope of perspectives on various media environments and issues.

The 4-year degree prepares students to create and maintain the highest-quality independent journalism and media management that will serve the needs of the Cambodian people. Students will learn skills to become effective, creative and ethical practitioners and managers of mass media, fostering a free and socially responsible media in Cambodia. They will learn to identify, understand and explain events and issues, and share information with Cambodian citizens, giving them greater capacity to comprehend and respond to their world.

The Department hopes to become Cambodia's premier academic training ground for media professionals, to acquire regional recognition, and offer other media-related degrees such as journalism and public relations.

With the recent merger with the Cambodian Communication Institute (CCI) in March 2003, the Department can now offer, in addition to the 4-year Bachelors degree, several shorter degrees (one year) and intensive workshops. These courses and workshops are particularly aimed at professionals who are already working within the media industry and would like to update or learn new skills. (Back to Top)

Background
The Department of Media and Communication (DMC) was established in 2001 after RUPP and the Royal Government of Cambodia recognised the need for professional media studies in Cambodia. Almost all current journalism and media professionals do not have relevant qualifications and many have expressed their desire to engage in advanced academic studies to become recognised experts in their field.

The Bachelor of Arts in Media Management began in September 2001, primarily with the support of the Konrad Adenauer Foundation, as well as Ateneo de Manila University (Philippines) and Ohio University.

Now, with the resources and experience of the Cambodian Communication Institute, the DMC is in an ideal position to develop and offer the highest quality training for not only students, but for those already working in the industry. This two-fold approach will supply Cambodia with highly qualified media graduates whilst training Cambodia's current media professionals in the latest technologies, trends and strategies. (Back to Top)

Admission
Applicants for the Bachelor's degree must have a high level of English language proficiency, a High School Certificate, and take two entrance examinations. The first examination, set by Ministry of Education, Youth and Sport, is on General English and Comprehension (Khmer language). If the applicant passes the first examination, they may sit a second examination, set by RUPP, on General Comprehension relevant to the field of media (in English language). Applicants who pass the final examination are eligible to enter the BA program. (Back to Top)

Assessment
Assessment is by review tests, assignments, homework, examination and attendance.
(Back to Top)

Resources
The CCI/RUPP merge has resulted in the creation of a media education and research centre, including a media library and computer centre with Internet. capacity. The Asia Foundation has donated hundreds of relevant books. (Back to Top)

Languages
The Bachelor's degree is primarily taught in English. (Back to Top)

Staff
As this is Cambodia's first media degree, experts in the field have been sought from overseas to complement the Cambodian staff, who have strong backgrounds in related fields. Konrad Adenauer Foundation (Germany), Ateneo de Manila University (Philippines) and the Australian Youth Ambassador for Development program have been sourced as expert staff to work as lecturers and counterparts in the department. (Back to Top)

COURSE DESCRIPTIONS

English I-VI
Years I-III
Students strengthen their writing and English communication skills, with a focus on literature and news articles on economics, politics and society. They study sentences, paragraphs, essays, speaking, listening and grammar.

Khmer Language and Composition I & II
Year I
Students learn advanced skills in written Khmer focusing on language structure, composition grammar and syntax.

Cambodian History
Year I
Looks at the beginnings of Khmer History to the modern day, spanning the Angkor, French protectorate, and Khmer Rouge periods. Students examine the changing face of Cambodian history through topics such as the gaining of independence, development of political parties, and the Paris Agreement. (Back to Top)

Khmer Culture and Society
Year I
Examines the meaning and value of the Khmer culture, its elements, and its influences on other nations. Emphasis is on religion, Khmer culture in each period, and the flow of foreign culture. Enhances appreciation of the Khmer country and culture.

Introduction to Political Science I & II
Year I
Students gain an understanding of political issues concerning the nature of government and society, the political system, forms of government, theories of government, government and political parties and interest groups and public institutions. Focus is on the structure and function of the Cambodian Government and it's development.

Principles of Microeconomics
Year I
Introduces students to business organisation, consumer behaviour, the law of supply and demand and related economic concepts.

Introduction to Social Psychology
Year I
Introduces students to the psychology of social behaviour. Explores systematic consideration of such concepts as social influence, conformity and deviation, social attitudes and prejudice, socialisation and personality, communication and propaganda, morale, and leadership.

Introduction to the Visual Arts
Year I
Students learn to analyse drawings and photographs from newspapers and other sources. They examine perspective, light and shadow, line and form and learn to draw.

Using Library Resources
Year I
Students learn how to use reference books, such as encyclopaedias, atlases and dictionaries, and how to find information using technologies such as the Internet, e-mail, CD-ROM, video and microfiche.

World History
Year II
Examines how the Renaissance and Reformation changed Europe between 1350-1632, the exploration of Europeans, the opening of trade between East and West, and the settling of Europeans in distant lands between 1271 and 1750. It examines how the American Revolution created a new nation in north America (1607-1789) and how the French Revolution and Napolean affected all of Europe (1774-1815). Students learn how the Industrial Revolution transformed the Modern World between 1700 and 1890.

Statistics
Year I
Topics include statistical thinking, collecting data, random variables and methods for describing sets of data.

Principles of Macroeconomics
Year I

Introduction to the Performing Arts 10815
Year I
Intensive 2-week course.

Principles and Strategies of Creative Thinking
Year I
An intensive 2-week course on the creative process, with an inductive psycho-cognitive framework and a project-oriented application of theory. Students will learn theories of creativity and modes of thinking, become familiar with their own creative process, and produce a project borne out of that process. They develop the ability to recognise and control their creative process, engage reflectively in pursuing a creative project, produce a personal dream project, become aware of and develop creative behaviour, and identify and remove their own creative blocks. (Back to Top)

Political Economics
Year II

Accounting Principles and Practice
Year II

FOUNDATION SUBJECTS
Principles and Practices of Journalism
Year II
Students learn strategies and methods of gathering news, writing in different styles for various publications (reports, interviews, editorials etc.), editing and publishing and basic principles in evaluating, analysing and criticising news.

Introduction to Communication and Media I & II
Year II

Introduction to Graphic Design
Year II
Students gain an understanding of basic concepts in graphic design, including an ability to use graphics, sketches and graphs. They learn about colour, typography and corporate design.

Media Law I & II: Cambodia and ASEAN, Western Countries
Year II
Students gain an understanding of the sources and foundation of media laws and legislative institutions at the national, regional, and international levels. Includes discussions about intellectual property (copyright laws), including special rights and licenses for producing programmes and broadcasting programmes on satellite, national and cable networks. Students learn about advertising and media ownership laws, rights for buying and selling, the effects of media laws on society around the world, and issues in the cross-cultural exchange of information through TV, the Internet and other media forms.

Media Ethics
Year II
Students gain an understanding of the foundations of morality and media ethics. They study issues concerning responsibilities and rights of reporters and media managers.

Performance and Presentation Skills
Year II
Students learn speechwriting and interviewing skills as well as programme design for TV and radio. They build skills and confidence in written and oral presentation for all types of work, including commentators and announcers on TV and radio shows.

Media Research
Year III
Students learn different research methods used in analysing media, including skills needed to conduct market research and research the effects of different types of media on people.

Comparative Media Systems
Year IV

MEDIA PRODUCTION SUBJECTS
Internet/Online Media
Year II
Students gain an understanding of the history and nature of the Internet, and how it can be used to research and publish information for public information, marketing, advertising, advocacy, and academic purposes. Students learn to develop a website through HTML, web page management and effective design. (Back to Top)

Writing for Newspapers
Year II

Writing for Radio and Television
Year III

Radio Production
Year III
Students learn about instruments used in radio and audio production, including microphones and software. They also learn about acoustics and recording techniques.

TV Production
Year III
Students learn about the process of TV production, including pre-production, editing in the studio, post-production and broadcasting techniques. They learn about editing spoken texts, mixing pictures and sound, broadcasting to air, evaluation and feedback.

Community-Based Media
Year III

Print Production
Year III
Students examine the process of print production for newspapers and magazines. They learn about writing and editing articles, scanning pictures, article management, layout and design, and printing at a printing house or electronically.

Multimedia Production
Year III

Video Production
Year III

ALLIED MEDIA SUBJECTS
Principles of Advertising
Year III

Public Relations
Year IV
Students learn about work in public relations and advertising. They examine frameworks for public relations, planning and the implementation of campaigns, and products of public relations such as media releases, advertising, trade fairs and product exhibitions.

PRACTICUM SUBJECTS
Project Study I & II
Year III
These projects provide students with opportunities to put into practice the skills learnt at university in a real working environment. The practical experience focuses on television, radio, print publications, Internet services, multi-media, research or consulting work.

Project Study - Establishment and Operation of a Media Company
Year III
Students gain an understanding of how to start a media company and how to position it in the marketplace. They learn about enterprise, accounting, contract systems, market-analysis, strategies for capturing markets and company management.

Practicum
Year IV

MANAGEMENT
Cost Accounting and Control
Year II

Principles of Marketing
Year III

Human Resource Management
Year IV
Students learn about basic structures in personnel management, and gain confidence and ability in leadership and personnel management. They learn methods in leading, supporting and strengthening the ability of employees in various work environments. (Back to Top)

Production and Program Planning
Year IV

Marketing Strategies
Year IV

INFORMATICS
Computer Infrastructure
Year I
Students learn about the development of computer technology, basic components of computers and the role of computer systems.

Computer Application Software I & II
Year I and Year II
Students learn about computer applications and system software relevant to the field of media and communication.

Network Management
Year II
Students learn about the various functions of a Local Area Network (LAN) and guidelines for planning, outlining, configuring and installing networks. They learn about the function and installation of network cards, periphery equipment and hardware for creating computer networks as well as security management of LAN systems. (Back to Top)

CURRICULUM
*Explanation: The code 3(2-1) indicates the study load and number of credits. In this example:
'3'= number of credits, '2' = number of lecture hours, and '1' = number of tutorial or practical hours.
Total minimum requirements: 151 credits.

(Back to Top)