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Department of Automation & Supply Chain Systems Engineering

Activity

Marketing in the age of AI

July 17, 2026
Marketing in the age of AI
Seminar — Marketing in the Age of AI
Knowledge Sharing Seminar

Marketing in the Age of AI

How artificial intelligence is reshaping modern marketing — and how to tell the real value from the hype. A practical session with Mr. Capuyan, JC, Head of Marketing.

📅 Friday, 17 January 2025 🎓 Room 704, STEM Building, RUPP 🎤 Guest Speaker: Mr. Capuyan, JC
Mr. Capuyan presenting during the Marketing in the Age of AI seminar
“Is it really AI?”
Mr. Capuyan challenging students to look past the buzzwords and understand what AI actually does in marketing.
About the Seminar

Cutting through the AI hype in marketing

As part of the department’s Knowledge Sharing Seminar series, students of the Faculty of Engineering, RUPP, welcomed Mr. Capuyan, JC, Head of Marketing, for a session on Marketing in the Age of AI. The talk explored how artificial intelligence is transforming the way brands understand customers, create content, and make decisions — while asking a sharper question: when a tool is labelled “AI,” is it really AI, or just clever marketing? The session was moderated by Dr. Phat Phanha, Lecturer in Food Technology, Faculty of Engineering.

🧠
What AI Really Is
Separating genuine machine intelligence from products that simply borrow the label.
📊
Smarter Marketing
Using data and AI tools to understand customers and personalize campaigns.
⚡
Content & Creativity
Where AI speeds up the work — and where human judgement still matters most.
🎯
Think Critically
Asking the right questions before trusting any tool that claims to be “intelligent.”
Discussion

An open conversation with students

Following the presentation, students joined an open question-and-answer session, sharing their own views on AI in everyday life and putting real questions to the speaker and moderator.

Students in an open Q&A discussion with the speaker and moderator
Students join the conversation
A lively question-and-answer session with Mr. Capuyan and Dr. Phat Phanha.
Recognition

Certificate of Appreciation

In recognition of his time and valuable insights, a Certificate of Appreciation was presented to Mr. Capuyan, JC on behalf of the Faculty of Engineering, RUPP.

Certificate of Appreciation presented to Mr. Capuyan
Appreciation to Mr. Capuyan, JC
Certificate of Appreciation presented on behalf of the Faculty of Engineering, RUPP.
Together

Participants & students

Group photo of the speaker, moderator and participating students
The speaker with students and faculty
Faculty of Engineering, RUPP — Friday, 17 January 2025.
Key Takeaways

What students walked away with

Question the label
Not everything called “AI” truly is — learn to look at what a tool actually does.
Use AI as a tool
AI can make marketing faster and smarter, but human judgement still guides the strategy.
Stay curious
The best marketers keep learning as the technology — and the hype around it — keeps changing.
Department of Automation & Supply Chain Systems Engineering
Faculty of Engineering · Royal University of Phnom Penh